How Frequent Should Your Blog Posting Be?
The frequency of your blog posting depends largely on how many people are writing for it. If you only have one person writing for the blog, you won’t be able to post every day, while a team of five or six can produce posts on a daily basis. This is where a good schedule comes into play.
The most common traffic sources for blog content are search engine visibility and social networking sites. However, social media posts are less likely to bring continuous traffic compared to search engine rankings. You should be aware that the lifespan of a social media post is shorter than that of a blog post, as a recent study conducted by Over-graph showed. This means that your blog posts need to be more stable if you want to get a consistent flow of traffic.
Successful blogs have a clear topic and hook readers with an interesting headline. The body of the blog post should then set the premise of the post and promise more. Think of blog posts as persuasive essays – bloggers are trying to bring readers to their point of view. To achieve this, make sure you provide good details and examples to back up your point of view.
Informational blogs are popular with readers. They offer a good source of information about any topic you might be interested in. Journalists use blogs to share local news, critics use blogs to share their opinions, and educators use blogs to keep parents updated on school news and events. Similarly, co-workers can communicate with each other by posting their thoughts and observations on a specific topic. Moreover, blogs can help improve communication between family members.